Bring Your Dream Garden Coach Business to Life

Now Accepting Applicants for Summer 2022 Session

The training, mentorship, and peer support you need to set up, grow and scale your Garden Consulting business.

- Jamie Brennan, Gold Feather Gardens

“The Garden Coach Society helped me skip so many hurdles in setting up my business. GCS gave me the confidence and tools for my company to gross so much that it paid back my investment in GCS almost 50 times over in just one year, even in a climate that has a true winter!”

Ever wish you could turn your love for gardening into...

  • A business that coaches others to create beautiful outdoor spaces or lush green community spaces?
  • A scalable gardening company that you've already established and just need help growing it or move it in a new direction?
  • An additional income stream where you can make an impact & money all 12 months of the year?
Sarah Landers, Brick Street Flowers

I’d never thought I could make money off of my gardening knowledge.

"Hearing Nicole talk about the possibilities of garden-based business blew my mind! I’d never thought I could make money off of my gardening knowledge. Suddenly my baby flower business had all kinds of growth potential, and I knew Nicole’s training would set me up for long term success."

Because what people want NOW more than ever is

  • To get started with confidence and bust the “I’m a serial plant killer” myth
  • The training or the know-how to do this on their own or as a family-friendly hobby
  • To work with someone who’s successfully gardening in the same climate and growing season as them
  • To feel a sense of pride and joy that comes from sharing (and showing off) herbs and vegetables grown in their gardens.

Without reading how-to articles, watching tutorials on YouTube, signing up for DIY gardening projects, or wishing for a magical gardening gene in their bodies.

That's where you come in!


  • Educate
  • Train
  • Coach
  • Consult
  • Provide Instruction
  • Offer Informative Design

For clients who HAVE the time & willingness but don’t necessarily have the skills or guidance of an expert to help them

If You Want To Launch & Scale A Garden Coaching Business In Less than 12 Weeks...

You need access to these 4 critical Elements for Growth

(You get all Four in Garden Coach Society - more about that in a moment)

Robust Training:

It’s one thing to have a passion for gardening, the skills, or the self-perceived ‘green thumb’ to get started in this industry. But it’s a whole different skill set, training, and experience to build a business from the ground up, and grow and scale it. From getting your legal ducks in a row to hiring, financials, developing your offer suite, and communicating with clients - it’s imperative to have your bases covered. And a strong business foundation will set you apart from someone who’s never been on a client site to someone who confidently knows their way around.

- KELLY CROTTY, Kelly's Creations in the CLE

My company made a big shift after GCS

“You have to get paid for your time. No more free estimates. We're not a landscaping company. That's the big shift I had. I'm a garden consultant and I charge for my time.”


Imagine a private community populated with other garden coaches building their businesses alongside yours. No more doing this alone. Struggling with self-doubt. Or having no one to talk to who simply ‘gets it.’ Because here’s the thing... Left alone to your devices, it’s easy to flounder, procrastinate, and ultimately give up on your entrepreneurial dreams. Being part of a community of like-minded people who’ve got skin in the game (and dirt under their nails), genuinely want to see you succeed, and are there for you when you want to bounce ideas, share successes, and lift your tanking spirits when things don’t work out - is the space you keep coming back to when you need to refuel your ‘go-getter’ tank.


There's an overall desire to see each other succeed

“What I love most about GCS is the leadership and community. I've never been apart of a group of people that are eager to help, pass on knowledge, share experiences and just an over all desire to see each other succeed.”


Whether it’s questions on design installations, pricing your minimum viable product, or your latest Netflix fix - be rest assured that you can lean on a group of strong mentors for answers. Feedback that’s experience-rich and data-backed can get you unstuck within minutes, instead of partying with your (self) doubts in your brain (which never works!) Case in point: I (Nicole) bring my 6 years of experience, training, and all the lessons rom launching and scaling two multi-six figure businesses - while raising four kids. Trust me, I can handle what you’ve got 😊

- CANDICE CULLEN, Candice Cullen Holistic

You'll have the foundation for a great business

“The weekly meetings with Nicole and seeing all the other coaches and the support during those calls is what I love the most about the program. I also like the layout of setting up the coaching business. When it is followed you’ll have the foundation for a great business.”


The quickest way to get validation... followed by a “when can we get started?” in the early stages as a garden coach? Three words. Third-party validation. (Or are those two words? IDK - I’m a gardener and coach.) If a credible source talks about you and your business it opens tightly shut doors with more ease. Especially if that credible source features over 100s of certified garden coaches so they can connect with other industry professionals and excited clients. And not just a “graduate from the program, send us a link to your website, and a pretty headshot” kinda deal that collects digital dust in the interwebs and is sadly forgotten. But an active platform that’s hit with 50,000 of qualified views on the daily, increasin your chances of getting seen, contacted, and hired in your local area. *Time for a humble brag* I do all of this and more...just ask my students 😊

Meet the Director

Hey there! I’m Nicole Burke.

Mom of 4, home gardener, dog lover, and a published author. Founder of Rooted Garden, Inc. and Gardenary, Inc. - two companies in the garden industry with different business models and services.

Meet some of our successful graduates

- KEELY MASSIE, Appalachian Kitchen Gardens

Nothing else compares...

“Garden Coach Society opened my eyes to a whole new way of creating an income doing what I love. I have run another small business for 4 years and have taken other online courses for business and marketing, but none have been as comprehensive as Garden Coach Society. I have even taken things I’ve learned in this course and gone back and made changes in my other (unrelated to gardening) business. It really is that good. Worth the investment!”

- MEGAN WAKEFIELD, Walking Wild Herbs

Totally worth it!

“I joined the Garden Coach Society in May, and I am stunned by the amount of support, information, and advice that I have found here!

- NaTasha Lax, 31 Eden

Member for life!

“Have you been in a place where you know where you want to go but not sure how to get there? That was me. I knew I wanted to teach people how to garden and install it for them but did not know how to do it or how to get started. Garden Coach Society has been an amazing introduction into my life and business.”

Here's What You'll Accomplish in GCS


Learn how to utilize and maximize the 4 Elements for Growth to run a successful garden coaching business (good news? They’re free because you already own them).

Register your business, name it, and develop your first MVP (minimum viable product) that you’ll begin offering right away in your own community

Map out your entire profit plan for the year & break it down into quarterly, monthly, and weekly goals to meet your annual numbers (goodbye overwhelm and the “I don’t know what to sell this week”).

Follow a step by step process to market and sell your garden consulting products with confidence and without the sleaze.

Get world-class support and mentorship from the Gardenary team during the 12 weeks (and beyond).

Build relationships in a private community filled with your peers so you stay motivated, encouraged, and get the support you need to go after your goals.

But more than anything else…you’ll

🌿Create a flourishing garden coaching business

🌿Launch in the leanest way that isn’t capital intensive 

🌿Do good in the world, help the people in your community, and feel a sense of pride

🌿Promote your authority status (as a certified garden coach) to millions of potential clients




Where You Launch & Scale Your Garden Coaching Business In 12 Weeks (or less)

Garden Coach Society is the ONLY comprehensive business program that caters to the gardening industry. You get lifetime access to the curriculum, community, coaching with Gardenary certified consultants, training, resources, and every how-to you need to launch and scale a successful garden consulting business

PLUS➡ Show up as a world-class entrepreneur (we work on your mindset, health and energy too)

Here’s The Exact Training Roadmap

Before you begin diving into the core modules of the GCS curriculum...

Module 1: Assets

Module 1 Highlights:

Learn how to maximize the 4 assets (which you already own. Yay!) that’ll make your success as a Garden Coach inevitable.

✔Learn the 3 ways to cultivate and nurture a Garden Coach Mindset so that you know exactly how to overcome biz challenges & stay the entrepreneurial course

✔Why you should prioritize your health and energy above everything else (including your loved ones) if you want to balance your personal and professional lives

✔How this simple activity increases your productivity and profitability

✔Discover the 5 principles of money mindset that’ll help you transform into a value-driven entrepreneur, a clear thinker, and an abundance attractor.

In this module, you’ll narrow your business focus and pick your market, level, and specialty so you can develop a specific marketing message instead of a watered-down version.

Module 2: Garden Coach Industry

Module 2 Highlights:

✔Choose 1 out of the 3 types of markets you can focus on to acquire clients so that you don’t dilute your marketing efforts (time + money + energy) by going too broad.

✔Discover the 5 types of ‘offer containers’ in which you can deliver your expertise.

✔Pick from 4 different specialties and the broad range of niches within them.

Get excited because this module’s all about developing products your ideal clients will happily purchase.

Module 3: Pathway

Module 3 Highlights:

In this module, learn the 5P Process for developing products that your clients will fall in love with.

✔Create your ideal client avatar. This information is key to successful product development - without which you’ll blunt your sales message & hurt your overall sales.

✔Understand the two major categories of problems your person has, label them, and brainstorm how you’re best positioned to solve them.

✔Map out the steps your client takes from where they are to the final transformation (through your service).

✔Discover the 3-step approach will help you show up as a trustworthy professional so you can exude confidence.

✔Get excited because you’ll bring your product(s) to market. Don’t worry you’ll get plenty of examples so you get an idea of how to apply this to your business.

In this module, you’ll discover how to think of your garden coaching business beyond the money.

Module 4: Business Plan

Module 4 Highlights:

✔Create your big mission statement that is aspirational and attracts your community to rally around you and your business.

✔Understand what team roles you need to hire for and the responsibilities that must be fulfilled so that it supports your big mission statement.

You’ll be linking your company’s goals and growth with a high-performing team that’s sold into your mission and wants to support you every step of the way.

Get your most critical business essentials setup and taken care of.

Module 5: Setup

Module 5 Highlights:

From choosing a name for your company (one of the most challenging things to do, equivalent to naming your firstborn) to getting the legalities of setting up your shop, deciding on what services to offer, and pricing them without feeling stuck... 

Get your 5 most critical business setup decisions (hint: legal + financial) done and dusted so you can move onto the fun stuff; i.e. making offers and working with clients.

Gardenary’s 5C-Level Framework so you can bring in income - even before you’re certified. No more waffling or indecision.

Map out your first or multiple products as per the service level you’ve chosen above so you can feature them on your website, making it easy for your clients to hire you.

Discover the 3-level pricing framework that helps beginner to advanced garden coaches price their offers and cements their confidence - without feeling scared or letting the “What if they don’t pay?” overcloud their mindset.

Map out your entire profit plan for the year & break it down into quarterly, monthly, and weekly goals to meet your annual numbers (goodbye overwhelm and the “I don’t know what to sell this week”)

Devise a weekly communication plan so you can build a loyal following (email list and/or social media) that craves to work with you.

In this module, we’re going to talk about how to lead as a CEO & create a thriving structure for your business.

Module 6: Structure

Module 6 Highlights:

✔Learn what it takes for sustainable growth, putting systems in place making it easy for you, the CEO to step away from the daily grind, and how to come up with fresh product ideas in your business.  

✔Learn how you can develop standard operating procedures so you can transition away from the day-to-day and step into the leadership role for your company.

✔Discover how to develop your products and move forward in your coaching career. I’ll show you what NOT to do when it comes to naming your price and why offering only ONE type of product does you more harm than good.

✔Learn how you can take your specific area of expertise and plug it into multiple product levels (from beginner to advanced) to make income and impact.

✔How to be productive and protective with your time so you can complete more tasks and feel a deep sense of accomplishment.

In this module, I’m going to pull back the curtain on my two businesses - Gardenary & The Rooted Garden, and reveal All.The.Secrets. I’ve implemented to create multi 6-figure companies that aren't slowing down anytime soon.

Module 7: Gardenary Pathway

Module 7 Highlights:

If you choose to follow the Gardenary Pathway in your own garden coaching business, I’ll show you exactly how to adapt these processes for your own business.

Elements: You’ll get acquainted with the 5 specific & proven elements we include in our designs offered at The Rooted Garden and Gardenary. How this helps you: When you work for us, you’ll have a deep understanding of these 5 elements so that you can confidently design and offer accurate estimates in virtual client meetings.

Promise: Discover the 3 promises that Gardenary makes with every single client to instill faith, confidence, and an “I can do this” attitude. How this helps you: When you work for us, you’ll use these 3 promises with Gardenary’s clients (or you can adapt them). Your ability to deliver on these promises will rapidly establish you as one of the most sought-after garden coaches.

This module’s all about creating a strong visual storefront, turning on a faucet of potential customers that eventually lead to sales, and strengthening your client relationship skills.

Module 8: Storefront

Module 8 Highlights:

✔Discover the 4 high-converting elements your website absolutely needs (professional photos and branding aren’t on the list) to attract & retain qualified prospects.

✔Learn the 11 ways of how you can create samples for prospects who’ve demonstrated a slight interest in your services (but haven’t whipped out their credit cards yet)

✔You don’t *need* Facebook/Pinterest/IG/YouTube Ads to be successful, but they sure do put your business growth on steroids. Whether you’re starting with $5/day or $50/week, you’ll learn what you need to do to quickly get started to run profitable ads that increase signs up on your email list or purchases of low-cost products.

✔Make it easy for your prospects to raise their hands and say YES to your offers. You’ll learn exactly how to do that without feeling like you’re a car salesman.

✔Employ stay-in-touch marketing methods so that you’re constantly on top of your prospects' minds.

In this module, you’ll take a deep dive into the 4 systems of support your company needs to sustain continuous growth and success.

Module 9: Support

Module 9 Highlights:

✔Discover my 3-step pathway to hiring in your business.

✔The ONE thing you must always do when you’re in task mode (your future contractors & employees will thank you).

✔The 3 questions you should always ask before you hire anyone.

✔What to include in your hiring contracts so you can protect yourself from legal, financial, and employee drama.

✔When to bring in on a manager so you’re not stuck in the weeds managing people instead of playing visionary.

✔How to ensure consistent cash flow so you ALWAYS have money in your bank account.

✔The paperwork you need (or may not need) to stay legally compliant.

✔The role Information technology plays in your business; what to delegate, what to do on your own without losing your mind.

- MEGAN SHAY, Garden Works Florida

Has every aspect to make you successful

“Garden Coach Society is an excellent environment to help you form and breathe life into your company. Nicole tends to business structures, content, customer care, marketing, caring for oneself, time management and more - every aspect it takes to be successful, she treats with her special perspective and experience.”

- NICOLE ENDERS, Philadelphia Box Garden

Nicole is dedicated to help you succeed

“Garden Coach Society has been such an amazing resource throughout my business journey. Nicole’s dedication to helping garden business owners flourish is clear with weekly LIVE calls, constantly providing new material to help grow your business, and business promotion on her platforms. I'm so grateful to be growing my business within the Garden Coach Society.”

PLUS Lifetime Access to Gardenary Education Library

  *Simply plug & play the content and teach it to your clients!*

Kitchen Garden Academy

Want the complete step by step guide to designing, building and growing an organic raised bed garden the Gardenary way?

🌿In this 8-module program, you’ll learn all the details of setting up a kitchen garden including a comprehensive course guide - from planting, tending, and harvesting for every season of the year.

🌿This system isn’t just successful with Rooted Garden clients, but has been proven to work in hundreds of climates around the country. 

🌿When you become a Certified Gardenary Consultant, you’re licensed to use the framework inside of KGA in your own business and you’ll confidently guide your clients through this exact process and help them create raised beds in their backyards.

Salad Garden School

🌿In this complete four module video course, you’ll learn all you need to grow an organic salad garden and help your clients produce organic greens at least six months out of every year, no matter where you’re gardening.

🌿From creating beautiful raised-bed gardens, learning how to maintain the most important element of the salad garden, to harvesting fresh leafy produce - you’ll know it all. 

🌿In no time, your clients will replace tasteless store-bought lettuce - all thanks to your help.

🌿When you become a Certified Gardenary Consultant, you’re licensed to use the framework inside of Salad Garden School in your own business and you’ll confidently guide your clients through this exact process.

Herb Garden Guide

🌿Consulting a client on how to plant herbs? Need a refresher? 

🌿In this three module video program, you’ll learn the major herb families, how to set up herb raised-bed planters, how to plant, tend, and harvest them. 

🌿When you become a Certified Gardenary Consultant, you’re licensed to teach this Herb Garden Guide curriculum to your clients and students in your own hometown.

We Support You, To Keep the Momentum Going...

The Garden Coach Society LIVE Clarity Calls:

The Clarity Calls are available in your membership area for you to watch or listen to again (and again) at your own convenience. The Clarity Calls are designed so you never feel stuck or stumped with a challenge that comes your way - because challenges definitely do come!

Access to the Private Garden Consultant Community Membership:

Surround yourself with other members of the Garden Coach Society who are in the trenches just like you. Get inspired, share wins, make lifelong friends, and access to a sounding board of what worked in my business tell-all stories.

PLUS! These bonuses will pave your path for a blooming Garden Coach Business...

(Value $1000) included with your GCS tuition

12 Weeks of Business Coaching with Nicole Burke

Join Nicole Burke in a 12 week Business Coaching series to jumpstart or kickstart your Garden Consulting business covering these topics:

1-The Consultation: Steps to create a winning consult and a 12 week plan to launch/re-launch your consulting practice

2-MVP: Developing your key first product and getting it to market as soon as possible

3-Name and Branding: Create a company that stands out

4-Website: Getting your storefront up and working ASAP

5-Client Journey: How to Bring a Customer along the Buyer's Journey from Stranger to Biggest Advocate

6-Money Matters: Pricing, Estimates, Invoices, Taxes, and Profits

7-Client Referrals: How to Turn Each Client into at Least 10 More

8-Marketing: How to Promote Your Business in the Most Meaningful Way

9-Sales: How to Sell With Confidence and Joy

10-Team: Hiring Contractors, Part-Time and Full Time Team Members

11-Yearly Profit Plan: Make a 12 Month Plan for Financial Success in Your Business

12-Product Suite: Developing a Long Term Plan for Business Sustainability and Growth

(Value $500) included with your GCS tuition

Squarespace Template for Your Website

You’re confident with your gardening skills but setting up a website (#allthetech)? Not so much. 

Tech should NEVER be the frustrating bottleneck that stands between you and a smoothly running business. 

This website template provides all you need to create your digital storefront. 

(value $1,000) included with your GCS tuition

Design Gardens with Sketchup Course

Know that you can design a garden space but not sure you want to present a hand drawn sketch you made with your child’s colored pencils? We’ve been there. 

And that’s why we created this 4-module, step-by-step online course so you know exactly how to create beautiful garden designs for your clients in Sketchup. 

Get the over-the-shoulder training to create beautiful raised bed designs for your clients (talk about instant confidence booster). 

You’ll also learn how to do visual styling with the basic operations of Sketchup.

(value $500) included with your GCS tuition

Garden Photography

Join Nicole and Eric Kelley, a world-renowned photographer specializing in wedding and film photography as we teach you how to take amazing photos of yours and your client's gardens. These photos will provide value to your business as you create social media posts, blog posts or course content creation.

(value: priceless)

Lifetime Program Access

Enjoy lifetime access to the content in Garden Coach Society so you can go through the content at your own pace or refer to it whenever you want.

You're Backed by Our Guarantee

Introducing Our

30-Day Money-Back Guarantee

You have a full 30 days to go through the content of Garden Coach Society and decide if it’s for you. But if on day 29 you decide that this isn’t for you, send us an email and we shall refund every cent. No questions asked. We’ll miss you!

Get An Insider’s Look At the Garden Coach Society

Let's hear from some of our Garden Coaches

- CALLIE MURPHY, Learn to Bloom

Worth every penny I paid...

“Garden Coach Society has been a huge blessing. I never realized how much "business" there is to owning a business! It has stretched me, and I'm still stretching. It has pulled me out of my comfort zone. But the program and the support of the Society is more than I could have dreamed. I only wish I knew about it sooner. I had no idea this was a career possibility. It is worth every penny I paid.”

- INES BATTERTON, My Nordic Garden

Signed up clients 2 months in...

“If it wouldn't have been for GCS, I most likely wouldn't have started my business yet. It showed and guided me on the path to finally go for my dream job. Just two months in, I'm already acquiring clients and a co-operation with a local organic seed company.”

- KALI GILLESPIE, Kitchen Garden Company

Business success in my first year...

“Nicole's extensive tutorials & the practical supportive Facebook group members have been absolutely invaluable in helping me launch a successful business in my first year.”

- PERNETHYIA HARMON, The Backyard Garden Experience LLC

Offering paid consultations and workshops...

“GCS has unleashed my inner thrill for marketing. I am currently using these skills to enhance other entrepreneurial avenues in my life. GCS has also helped my network of friends and gardeners grow. Now I am a part of a group of people who are willing to support each other, be a guide and positive influence to each other. I am confidently conducting workshops and consultations to paying customers. Thank you for everything, Nicole and GCS.”

“Will this work if I live in a region with a cold climate or a short growing season?”


From my garden to yours... A final note...

If you’ve read this far on the page, it’s time to make a decision. 

Here’s what I know for sure... 

Garden Coach Society is unlike any other program out there. 

Trust me, I’ve scanned the landscape (pun intended). 

I’ve built two multi-six-figure companies in this industry ( Rooted Garden Inc. & Gardenary Inc.) without external funding, minimal savings, and zero connections. 

I know what it's like to have passion, enthusiasm, and the willingness to create something of your own. On your own terms...but not without its challenges such as no roadmap, no community, and no mentor to guide you. 

You have dreams. 

Dreams to create a profitable business so you can dictate your own hours. 

Dreams to create, cultivate community, and guide others.

Dreams to do good in the world and make a difference.

Placeholder Image

Garden Coach Society Is Right For You

🌿Want to start a new career & like gardening 

🌿Want to grow or scale your existing gardening business

🌿Want to add garden coaching to your existing business

🌿Want to become a garden coach consultant but want to brush up on your gardening skills so you appear confident 

🌿Want to do good, love working with people, and contributing to the planet by adding more gardens (Let’s do it together!)

GCS is Now Enrolling

We are Accepting Applications for Summer 2022