In This Article:
- Meet Garden Coach Crystal Jarvis, owner of Lettuce Grow Something.
Quick Take: The best way to start a garden business is to become a certified garden coach through a structured training program, like Gardenary's Garden Coach Academy, which teaches you how to design gardens, land clients, and price your services in 12 weeks. Crystal Jarvis of Lettuce Grow Something is proof it works: she went from a beginner gardener to a full-time garden designer and coach in Austin, Texas, building a real business around teaching others to grow their own food.
At a Glance
- Crystal Jarvis, owner of Lettuce Grow Something in Austin, Texas, turned a new love of gardening into a thriving career as a garden coach and designer.
- Through her business, Crystal creates beautiful raised bed kitchen gardens and teaches clients how to grow fresh, organic food right at home.
- With in-person and virtual coaching, seasonal guides, and full installations, she makes kitchen gardening accessible for beginners and seasoned growers alike.
By Nicole Johnsey Burke: Founder of Gardenary & Author of Kitchen Garden Revival
Meet Garden Coach Crystal Jarvis, owner of Lettuce Grow Something.
If you were to catch a glimpse of her intensively planted raised beds, you might be surprised to learn Crystal Jarvis, owner of Lettuce Grow Something in Austin, Texas, was not born with “a green thumb”. “I am not one of those people who grew up around gardening and had a love for it since my childhood,” she says.
In fact, she used to hate a lot of fruits and vegetables, including tomatoes and avocados, and never gave a thought to where her fresh food came from. It wasn’t until she and her husband bought their first home and decided to try their hands at gardening that Crystal fell in love with the beauty and resourcefulness of growing her own organic produce. Fast forward seventeen years, she’s on a mission to spread the word about how gardening can change your life for the better.
The more Crystal learned, the more she realized that gardening brings wholesome food into your kitchen, promotes a healthier lifestyle, helps you relax, and connects you to nature. With that in mind, she began the Garden Coach Society in May of 2018 and then founded Lettuce Grow Something, building a kitchen garden for her first client, a friend, soon after.
Now, Lettuce Grow Something designs beautiful and productive raised bed kitchen gardens in Austin, Texas, and provides opportunities for both novices and gardener gurus to grow and learn more in their own outdoor spaces. “We've set out to make kitchen gardening something for everyone. We take you every step of the way in growing your own kitchen garden,” Crystal says.
Real garden coaches. Real businesses. You could be next.
2,000+ students have started their garden business with Garden Coach Academy — a 12-week program with everything you need to launch and scale your own garden coaching business.
Crystal operates as both a garden designer and one-on-one coach to bring the joy of tending something with your own hands to her community. Helping others grow their own food in functional but also beautiful outdoor spaces has been incredibly rewarding.
Start a Garden Coaching Business in Only 12 Weeks!
Garden Coaching FAQs
How do I start a garden coaching business?
Gardenary's Garden Coach Academy is a 12-week program that walks you through everything from designing raised-bed gardens to running client sessions and pricing your services. Coaches like Crystal Jarvis of Lettuce Grow Something used this exact path to turn a personal love of gardening into a full-time business.
Do you need a degree or professional experience to become a garden coach?
No. What matters is having a repeatable system to teach clients, which is exactly what a program like Garden Coach Academy provides.
If you live in Central Texas, check out Lettuce Grow Something’s handy Growing Season Guides produced each month to find out what you can plant when, especially during the scorching heat of Texas summers. Crystal also offers virtual coaching and design sessions for gardeners who live further away. For those ready to start growing, Lettuce Grow Something offers full garden installations or DIY options. "Reach out to us," Crystal says, "and 'lettuce' grow something together!"
Connect with Crystal and Lettuce Grow Something.
